Farmers Movement Archive

From sales executive to music video director, Bhindder’s life is a song

Jalandhar, September 2 Chasing a dream which seems far-fetched might come off as a futile effort for many. But Bhindder Burj (28), a mechanical engineering graduate from Global College, Amritsar, has taken the path less chosen. Working as a sales executive with a corporate firm in Dubai, in 2016, he decided to call it quits to pursue his dream – music. To be more precise, he is a lyricist and a music video director. In the initial years of his struggle, he would reside at his relatives’ residence and was often lampooned for the choice made. But his mother’s support had always acted as a firewood to the ever burning desire he had in him. “She would say go ahead and do what you want to,” Burj recalls. The decision seems to have paid off as he has been a lyricist and music video director for number of Punjabi artistes, including Amrinder Gill, Nimrat khaira, Sharry maan, Jordan Sandhu and so on. He returned to his homeland sometime in winters of 2016 and it was on December 24, 2017, after working on his video directing skills for nearly a year, he released his first song titled ‘loud jatt’. Ever since his first song got released, he has had a successful run in the industry. His hit video songs include badlan de kalje, majhe wal da both from movie ‘chal mera putt’, mere wala sardar, supna laavan da, lehnga, PU diya yaariyan, defend, farmer bandey and selfie etc. He now owns a video company by the name Burj Shah Group. Besides, he has worked as assistant movie director for ‘Afsar’. New releases soon Sharing his journey, Burj says he has a great association with Nimrat khaira, Sharry maan, and Jordan Sandhu as he has worked on many projects with them. He quips: “During the initial years, I had to struggle to get projects, but now big projects find my way on their own. I am enjoying this time and looking forward to exploring more.” He is presently working on three video songs — his upcoming projects — which are all set to release soon. “The two of the upcoming videos have singers Jordan Sandhu, Snappy Gill and Rav Hanjra, while another video is with A kay and th Bigg Boss fame Mahira Sharma,” he shares.

The Tribune

2020-09-03